Cookie Policy

Introduction

Ascendancy Advisors Limited ("AAL", "we", "us", or "our") uses cookies and similar technologies on our website at theaalgroup.com (the "Website"). This Cookie Policy explains what cookies and similar technologies are, how we use them, and how visitors can manage their preferences.

This policy should be read together with our Privacy Policy. References to cookies in this policy include similar technologies such as scripts, tags, pixels, local storage and other technologies that store information on, or access information from, a visitor's device.

What Are Cookies?

Cookies are small text files placed on a computer, mobile device or browser when a visitor accesses a website. They are commonly used to make websites operate properly, remember preferences, improve performance and provide information to website operators.

Some cookies are temporary and are deleted when the browser is closed. Others remain on the device for a set period unless deleted earlier by the visitor.

How We Use Cookies and Similar Technologies

AAL uses cookies and similar technologies for limited business and operational purposes, including to operate the Website, maintain security, understand how visitors interact with public pages, and improve the quality and usability of the Website.

We do not use cookies to sell personal data. We do not use cookies on the Website to provide regulated financial services, make automated decisions about visitors, or collect special category personal data.

Essential Cookies

Essential cookies and similar technologies are necessary for the Website to operate correctly. They may support core functions such as page navigation, security, accessibility, form operation, session handling and network management.

These technologies are required for the Website to function and cannot usually be switched off through the Website itself. Visitors may block them through browser settings, but some parts of the Website may not work correctly if they are disabled.

Analytics and Performance Technologies

AAL uses Google Tag Manager and Google Analytics 4 to help understand how visitors use the public areas of the Website. These tools help us measure visits, page views, traffic sources, approximate geographic trends, device and browser information, and general interaction with Website content.

This information helps us assess whether the Website is useful, identify pages that may need improvement, and understand how visitors find AAL online.

Google Analytics 4 does not provide AAL with direct access to a visitor's name, email address or other information that directly identifies the visitor. AAL does not intentionally send personal information entered into forms to Google Analytics.

Analytics technologies are not strictly necessary for the Website to function. Where required by applicable law, analytics technologies should only be used after the visitor has been given appropriate information and has provided consent.

Google Tag Manager

Google Tag Manager is used to manage website tags from one central system. It helps AAL deploy and maintain analytics and related website measurement tools without manually changing every page each time a tag is updated.

Google Tag Manager itself does not create detailed analytics reports. It is used to load and manage approved tags, including Google Analytics 4.

Google Analytics 4

Google Analytics 4 is used to collect aggregated information about visits to the public Website. This may include pages viewed, session activity, referral source, approximate location, device type, browser type and general engagement information.

AAL uses this information to evaluate Website performance, improve content, understand visitor interest in public services and publications, and support responsible website development.

Visitors can control or restrict analytics cookies through browser settings and, where available, through the Website's cookie preference tools.

Third-Party Content and External Services

The Website may include links to or embedded content from third-party platforms, including Google, Clutch, Substack, LinkedIn, Facebook and X. Where visitors click external links or interact with embedded third-party content, those third parties may process data in accordance with their own privacy and cookie policies.

AAL does not control cookies or similar technologies set by third-party websites after a visitor leaves the AAL Website. Visitors should review the relevant third-party policies for more information.

Advertising and Targeting Cookies

AAL does not currently use advertising cookies, behavioural advertising pixels or remarketing tags on the Website. If this changes in the future, this Cookie Policy will be updated and, where required, visitors will be asked to provide appropriate consent before such technologies are used.

Cookie and Technology Summary

• Essential technologies: used for website operation, security, accessibility and basic functionality. These are required for the Website to operate.
• Analytics and performance technologies: used to measure public Website visits, page performance, traffic sources and visitor interaction. Providers include Google Analytics 4 and Google Tag Manager. These are non-essential and consent may be required.
• Third-party embedded services: used for external platforms such as Clutch, Substack and social media profile links. The applicable provider's own privacy and cookie terms may apply where visitors interact with those services.
• Advertising or targeting technologies: not currently used by AAL on the Website.

Managing Cookie Preferences

Visitors can manage cookies through their browser settings. Most browsers allow users to delete cookies, block cookies, restrict cookies from specific websites, or receive alerts before cookies are stored.

Blocking some cookies may affect how the Website functions. Essential Website functions may not operate correctly if all cookies or similar technologies are blocked.

Where AAL provides a cookie preference tool or consent banner, visitors may use it to manage non-essential cookies and analytics preferences.

Changes to This Cookie Policy

AAL may update this Cookie Policy from time to time to reflect changes in technology, law, regulation, Website functionality, analytics configuration or business operations. The updated version will be posted on this page with a revised "Last updated" date.

Contact Us

If you have any questions about this Cookie Policy or AAL's use of cookies and similar technologies, please contact us at:

Ascendancy Advisors Limited
Suite RA01, 195 – 197 Wood Street
London E17 3NU, United Kingdom
Email: info [at] theaalgroup [dot] com